Software Engineering Daily

Amazon Web Services is the leading cloud provider by a large margin. Amazon established its lead by being first to market in 2006, with Google and Microsoft taking several years to catch up to the huge business opportunity of the cloud.

Since 2008, Google Cloud has been working on cloud products for developers. It started with App Engine, which is widely used internally at Google, but has not had overwhelming public adoption. Over the last eleven years, Google has refined its understanding of how customers want to buy public cloud resources. Google Cloud products like Cloud Storage, Persistent Disk, and BigTable have given Google parity with many of the AWS public cloud offerings.

Although Google has caught up to AWS in terms of products, the enterprise market has continued to choose AWS as its default. AWS is widely perceived as  having more experience in running enterprise workloads, and a better responsiveness to customers.

In order to keep Amazon from running away with the cloud market entirely, Google needed to shift the competitive landscape to different territory. Kubernetes provided the paradigm shift that Google needed.

The market for cloud providers has changed completely due to Kubernetes. When Google open sourced Kubernetes, it created a common codebase for software companies to build software for managing distributed systems.

In the span of five years, Kubernetes has turned the world of cloud products into a world resembling the open source Linux ecosystem. This is a remarkable shift, and every infrastructure software vendor is still figuring out its strategy for adapting.

Adam Glick is the head of modern infrastructure and serverless marketing at Google. With Craig Box, he hosts the Kubernetes Podcast from Google, an excellent show about recent developments and evergreen concepts within the world of Kubernetes. Prior to Google, Adam worked at AWS for 3 years and Microsoft for twelve years. He has seen each of the major cloud providers up close and has a deep awareness for how each company thinks.

We had a great conversation about the cloud native landscape, podcasting, and developer marketing.

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