An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
https://www.targetinternet.com/digital-marketing-podcasts/
episode 222: B2B Conversion Optimization
Discover how can you get the most out of the traffic you already have with effective CRO. To aid us with this task, we speak to Jeff White, a leading conversion optimization specialist from Kula Partners in Canada who focus their work helping B2B organisations and manufacturers. We explore what Conversion Optimization is, and what it can offer marketers brave enough to admit their website and content could be working much harder. If you are interested in learning more about Conversion Optimization and how to go about practising it effectively, Jeff provides a whole host of useful tips, tools and resources to help improve what you are measuring and to help you learn and improve your skills around conversions. Kula Partners Kula Ring Podcast Google Analytics Hotjar Optimizely VWO Conversion XL - Peep Laja’s blog Conversion Rate Experts Also as a bonus thank you for taking the trouble to read our podcast notes- Check out the full audio of their new book Making websites win which they are giving away for free at the moment as a podcast