Joelle Brock did at least two things people say you shouldn’t do when starting a business.
Her partners in the business are longtime friends, defying the conventional wisdom that you shouldn’t go into business with friends and family. And they’ve built their IT business “from the heart” and “run it from the heart,” not putting emotions aside in the way Brock said many preach.
And on the whole, Brock said, “it’s been absolutely awesome.”
Brock, whose IT firm Leading Edje LLC is consistently one of the region's fastest-growing companies, shared more details on what it means to build a business with your best friends on the latest episode of the Women of Influence podcast. Check out the full episode to learn more about that dynamic, as well as to find out what job led a young Brock to lie about her age and where the "wacky spelling" in the company's name comes from.