Citations Needed

Citations Needed is a podcast about the intersection of media, PR, and power, hosted by Nima Shirazi and Adam Johnson.

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Episode 64: Mike Rowe’s Koch-Backed Working Man Affectation


In recent years, television personality Mike Rowe has amassed a wildly popular following due to alleged working-class straight talk about topics ranging from the affordability of college to reasserting a culture of pride in craftsmanship and labor. From his 5.2 million Facebook followers to his cable programs, his everyman schtick, on its surface, can be very appealing: after all, who doesn’t love a hard day’s work and loathe detached, ivory tower eggheads?

But hiding under his superficially appealing blue-collar façade is dangerous ideology, one funded by the Koch Brothers and other far-right, anti-labor corporate interests and specifically tailored to pick off a certain constituency of Home Depot Democrats while pushing political impotence, anti-union narratives and anti-intellectualism. Through a clever combination of working class affectation and folksy charm – often exploiting real fears about a decline in industrialization – Rowe has cultivated an image that claims to be pro-worker, but primarily exists to line the pockets of their boss.

Our guest is Street Fight Radio's Bryan Quinby.


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 January 30, 2019  1h8m