In the same way that kids on Halloween want candy, podcasters want downloads. How much? MORE is the only answer.
Should your list your show in (insert directory name)? Well, will it help you potentially grow your audience? Then the answer is yes. Yes, Stitcher and Luminary both run ads in between your episodes (and you get none of that revenue), but for me the potential of more listeners outweighs it. Luminary has also burned through 100 million and has received another 30 million to burn through.
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More InformationThere are tutorials, videos, and links to directories at
www.schoolofpodcasting.com/696