In this episode, Steve Nuttall chats with Luke McGoldrick and Giri Iyer from Rubrik. An introduction to Rubrik Rubrik has been labelled a unicorn for its rapid success, much of which is focused on making life as easy as possible for its customers, with industry-leading support on top. How has Rubrik replicated this approach in A/NZ, and what has this meant for local customers? Data headaches: What are the key data challenges faced by Australian organisations? How does this differ to those around the world? What is the impact on their ability to provide better CX? How do major trends like AI/IoT amplify this? The importance of an end-to-end support model based around the unique requirements of each individual organisation: why understanding customers’ CX challenges is critical to those customers’ ability to modernise.