Social Media and Politics is a podcast bringing you innovative, first-hand insights into how social media is changing the political game. Subscribe for interviews and analysis with politicians, academics, and leading digital strategists to get their take on how social media influences the ways we engage with politics and democracy. Social Media and Politics is hosted by Michael Bossetta, political scientist at Lund University. Check out the podcast's official website: https://socialmediaandpolitics.org.
https://socialmediaandpolitics.org
episode 52: Paid Media and Political Advertisements for Campaigns, with Anson Kaye
Anson Kaye, Partner at GMMB, discusses how a political advertisement for a campaign is crafted from concept to implementation. Anson has designed paid media for Hillary Clinton, Barack Obama, and Harry Reid, and he shares his insights into how the rise of social media platforms has influenced his work. We also look ahead into how the advertising landscape might look like in the 2018 U.S. Congressional midterm elections.