The Ecommerce Influence Podcast

Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today.

Enjoy!

• 6:25 What got Griffin and Pura Vida to where they are today.
• 7:28 How Griffin’s role has changed as the company’s grown.
• 9:02 Pura Vida’s unique influencer strategy and how it started.
• 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value.
• 15:18 The moment Griffin realized the brand was going to be a success.
• 16:30 How Pura Vida’s growth strategy has changed over time.
• 17:57 The challenges Griffin’s faced over the years as CEO.
• 20:12 Where Griffin’s seen the most success in hiring.
• 22:12 How Pura Vida’s ambassador program started, and where it’s at today.
• 22:21 A day in the life of the Pura Vida CEO, and the value of growing a team.
• 24:25 Why you’ve got to stop wearing all the hats in your business if you want it to scale up.
• 28:14 What you should be focusing on as a founder, instead of getting enticed by the newest Shopify app.
• 29:28 A key approach for brands launching today vs 6 years ago.
• 31:53 Lessons learned about managing cash while scaling up.
• 33:47 How Pura Vida ended up making a deal with Vera Bradley, and the process of finding and securing that kind of partnership.
• 38:07 Griffin’s biggest takeaway from meeting with investors.
• 39:34 The expansive value Pura Vida’s gained from their partnership with Vera Bradley.
• 41:33 What Griffin’s excited about right now and some things in store for Pura Vida in 2020.