The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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BONUS: A look at CBO with Molly Pittman & Depesh Mandalia


On today's special BONUS episode we're talking about CBO.

That's Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what's happening with CBO, how it's working, why it's working the way that it is, and some tips to improve your campaigns.

They discuss:

  • Why you can't treat CBO campaigns the same way as you were treating ABO campaigns
  • CBO misconceptions
  • When CBO works best
  • How to think about your budget when setting up CBO
  • CBO and Dynamic Creative
  • CBO best practices

Enjoy!

Links And Resources
  • Foxwell Digital Course - CBO: All You Need to Know
  • andrew@foxwelldigital.com
  • @a_brawn on Twitter
  • @andrewfoxwell on Twitter
  • Brand Growth Experts
  • Foxwell Digital
  • Review or subscribe on iTunes


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 February 14, 2020  53m