My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
241: Evolutions in Lifecycle Marketing & New Approaches to Creating Wealth
There is more than one way to create wealth in ecommerce. While many entrepreneurs follow the path of bootstrapping a business and hoping to one day be acquired, another option is to start on the acquisition side, and grow a portfolio of successful companies. Our guest today has done both. Drew Sanocki is CEO of AutoAnything, owner of PostPilot, and an expert at lifecycle marketing. He joins us to talk about the evolution of lifecycle marketing and the big role direct mail is playing in brand loyalty and repeat purchase rate, as well as how mergers and acquisitions can help your brand, and why M&A are his big focus for the upcoming year. I always learn a lot when we chat with Drew and I hope you enjoy!
Links And Resources
- Nerd Marketing
- Drew on Instagram - @drewsanocki
- AutoAnything
- PostPilot
- 234: The 5 Things We’ve Learned In The Last 12 Months
- 203: Why You Should Stop Selling Yourself Short And Think Like A Billionaire
- 195: Austin Ecommerce Investor Reveals His Short-Cut To Scaling
- 116: 4 Profitable Email Strategies You Can Swipe For Your Brand
- How Brands Grow by Byron Sharp
- The San Francisco Fallacy by Jonathan Seigel
- Nathan Barry: The Ladders of Wealth Creation
- Klaviyo
- Share Local Media
- William Painter
- Training: How to Increase Sales & Delight Customers with Direct Mail Marketing
- Coalition
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Profit Summit
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes