Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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episode 341: How To Change Opinions With Your Podcast
The National Association of Broadcasters released a PSA on coronavirus (download it for use on your podcast) this week, so I thought it would be a good idea to talk about the overall concept of Public Service Announcements and how you can use existing PSAs or do something similar on your own to change opinions and create a specific outcome.
Note that the PSA within this episode can be used not only on your podcast but anywhere you release material online. I attached it to a short video about coronavirus on Instagram to double-down on getting accurate information about this situation out to the public.
The PSA is a powerful concept and goes way beyond coronavirus or "advertising." It's easy to do with as little as an extra sentence or two, so I hope you'll consider options for your podcast.
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