Podcast about building a digital publishing business that includes blogging, publishing websites, website monetization with AdSense and other display ads, affiliate marketing, SEO and pretty much everything and the kitchen sink about launching and growing digital assets.
https://fatstacksblog.com/
episode 63: I Bought a site. Spent $30,000. Here's What Happened...
Sponsored by Ezoic.
Show Notes:
Multi-Niche Case Study
=> Bought established movie review site in 2015
=> 8 years old at the time - well established
=> 20,000 published posts
=> 250K to 500K monthly visitors
=> It was losing money (yeah, I know). I paid $10K anyway (yeah, I know).
=> I thought I could increase ad revenue. I was WRONG.
I had a GREAT idea ????
=> Couldn’t decide on a more lucrative related niche
=> Decided to turn it into a multi-niche site.
=> Tech, lifestyle, travel, fashion, food, animals, listicles, biz...
=> More ambition than brains
=> Poured on the content
=> When the smoke cleared I had added 460 articles
Where is at now?
=> 4,000+/- daily visitors
=> $1,430 revenue in March 2020
=> Value: 30 x $1,400 = $45,000 (ad rates very low right now BTW)
=> Cost of content: $30,000+/-
=> Earned revenue to date: $25,000+/-
=> Paid $10,000 for the site
=> Net profit: $30,000 (plus my time).
=> Not the best result, but better than a kick in the teeth.
Morals of the story...
- Everything and the kitchen sink sites probably not the best strategy.
- Only buy a site if you have a plan for it.
Learn more by getting my free 6-Figure Blogger Course.