Podcast about building a digital publishing business that includes blogging, publishing websites, website monetization with AdSense and other display ads, affiliate marketing, SEO and pretty much everything and the kitchen sink about launching and growing digital assets.
https://fatstacksblog.com/
episode 64: AdSense (Display Ads) vs. Affiliate Marketing - What's Best for Monetization?
Sponsored by Ezoic.
Show Notes:
When I started niche sites online...
- I listened to the wrong advice
- Many bloggers (in the “how to blog” space) said “AdSense is NOT worth it.
- I failed to realize there’s a huge difference between “B2B” and “B2C” sites.
- Fortunately, I eventually saw the light.
My Results from Niche Sites for March 2020
Ads
- $36,680
- 81%
Affiliate Marketing
- $8,868
- 19%
Note: Does not include Fat Stacks revenue
Ads vs. Affiliate Marketing
Overall, I prefer display ads over affiliate marketing. However, each have their pros and cons.
Exceptions
=> B2B sites (ex. Fatstacksblog.com)
=> Lead gen sites
=> Cost per action sites: ex. Credit card promotions
=> Others?
Can you do both?
=> Yes, both is a very a good monetization strategy.
=> I do both on most sites.
=> I focus on display ads, but when appropriate, include affiliate links.
=> Long term: build up domain authority to make ranking buyer intent easier.
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