On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/
https://tomgaddis.com/
episode 8: Step 1 - Market (Understand This & Sell More)
In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in and learn how to get into their minds today.
"Your first step for everything is to ALWAYS identify your target audience.”
- Tom Gaddis
In This Episode:
- Understanding the importance of market strategy
- How you can get ideas if you are still looking for your market
- How to tell if a market is hungry
- Different approaches to examining your competition
- How to profile your ideal buyer
Resources:
- Lists of occupations - https://en.wikipedia.org/wiki/Lists_of_occupations
- How you can research about other players in the market - https://www.similarweb.com/
- Ideal Buyer Worksheet – https://tomgaddis.com/buyer-worksheet
Connect with Tom Gaddis:
- Website - http://tomgaddis.com/
- LinkedIn - https://www.linkedin.com/in/tomgaddis
- Facebook - https://www.facebook.com/tomgbiz