On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/
https://tomgaddis.com/
episode 9: How to Overdeliver with Brian Kurtz
In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers.
“You go into every relationship giving 100%, and you don't expect anything in return.”
-Brian Kurtz
In This Episode:
- How to use the 100/0 rule
- Understanding the Christmas cards in July technique
- Utilizing the intentional dinners technique
- How differentiating yourself can help you
- Understanding the four ways of getting paid
Resources:
- The Advertising Solution - Brian Kurtz - https://www.amazon.com/Advertising-Solution-Influence-Prospects-Multiply/dp/1599185962
- Overdeliver - Brian Kurtz - https://www.amazon.com/Overdeliver-Business-Lifetime-Response-Marketing-ebook/dp/B07FLZH6S1
- Essentialism - Greg McKeown -
- https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382
Connect with Brian Kurtz:
- Website - https://www.briankurtz.net/
- Titans Xcelerator - https://www.briankurtz.net/xl/
- Overdeliver book - https://overdeliverbook.com/
Connect with Tom Gaddis:
- Website - http://tomgaddis.com/
- LinkedIn - https://www.linkedin.com/in/tomgaddis
- Facebook - https://www.facebook.com/tomgbiz