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http://cashptlunchhour.libsyn.com/podcast
episode 36: EP 036: What You Didn't Learn In Physical Therapy School About Business, Hosted by Greg Todd Live from APTA CSM 2018
Live from CSM, Aaron sits down with Greg Todd, co-owner of Renewal Rehabilitation in Wesley Chapel and Hyde Park. Aaron shares his personal journey to owning a successful cash based physical therapy practice. Aaron and Greg also disclose key tips on how to set your prices, step by step email marketing systems that can run and grow your business and key business mistakes to avoid that will save you thousands in advertising expenses.
“The status quo is not always right, there are different ways to do things.”
-Greg Todd
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Time Stamps:
2:48-Aaron’s professions before he was a PT
4:50 How Aaron became a PT
11:15 Why Aaron stopped marketing physicians
15:00 The lack of business education you get in PT school
18:47 Can a cash practice really work?
20:30 Understanding your value and worth
25:00 Aaron’s marketing systems
27:47 Things Aaron would change if he started all over again
33:00 Q & A and busting Cash PT myths
Resources:
- Guerrilla Marketing
Connect with Greg:
- YouTube
- gregtoddpt.com
Connect with Aaron:
- YouTube