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episode 49: EP 049: The Power of Raising Your Rates in Your Physical Therapy Practice with Victoria Liu
Opening a practice does not guarantee a PT’s success. Whatever you face in your journey, you have to face it with guts, determination, and the willingness to learn along the way. Tune in as today’s guest, Victoria Liu walks us through the challenges and difficulties she’s faced in starting her own PT business and her advice to people who are still staying in their comfort zones.
“You just got to jump, you just got to do it.”
- Victoria Liu
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Time Stamps:
01:48 – Victoria shares about her background and her business, Ironhorse PT and Pilates
05:45 – Not knowing what to do was the biggest challenge at the start
08:17 – The effects of patients not having direct access visits
11:13 – Word of mouth brings in the best patients
16:10 – How Victoria started raising prices for their services
20:52 – Finding good people and staffing are the most difficult challenge in growing the practice
25:08 – Integrating pilates and kettlebell programs to wellness training
30:28 – Victoria’s next steps moving forward
39:03 – The advice to people staying in their comfort zones
Resources:
- CashPTChecklist.com
- www.cashptmastermind.com
- oneminutepractice.com (Promo Code: AARONL)
- Ironhorse PT and Pilates
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