Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
http://cashptlunchhour.libsyn.com/podcast
episode 44: EP 044: Investing in Your Community to Grow and Scale Your Niche Physical Therapy Clinic with Kevin Schmidt of PedalPT
Have you ever considered niching down your clinic? Tune in today to find out how Kevin Schmidt, PT, MSPT, CMP, Bike PT established Pedal PT, a practice geared towards cyclists. Kevin shares how he started his practice and some unique local marketing strategies he uses to reach out to the community. Plus, stay tuned to find out how Kevin is franchising his business.
“As a bike niche practice...a lot of the people that we see initially as competition as business owners and clinic owners ultimately become your referral sources.”
-Kevin Schmidt
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Time Stamps:
8:00 How Kevin got into bikes
11:20 Aches and pains that come with biking
16:20 How Kevin got the motivation to open his own practice
23:40 Kevin talks about his niche and authenticity
29:30 Kevin’s unique local marketing tactic-Free Coffee!
39:45 Do insurance companies pay for a bike fitting?
43:40 Pedal Pt’s relationship with other businesses
49:40 Cultivating Google reviews
52:00 Kevin’s next steps - Franchising!
Resources:
- Cashptchecklist.com
- www.cashptmastermind.com
Connect with Kevin:
- Pedal PT
Connect with Aaron: