The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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250: What’s Working to Scale Accounts on Facebook and Instagram Right Now

If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss!

As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up!

Episode Highlights

6:37 The specific audiences working right now for top of the funnel advertising

9:57 User-generated content that’s providing additional scale

11:30 What’s working right now to scale up middle of the funnel advertising

12:22 The audience advertisers should be targeting

13:23 Bid strategy - are cost caps working?

15:35 How to acknowledge the challenging times on the website and product

19:14 Optimizing dynamic creative within campaigns

20:58 What optimization is working in low funnel

21:33 How to address shipping concerns

22:44 Other messaging opportunities to address delivery concerns

Links And Resources

Facebook and Instagram Pro Ad Buyers Group
Verb Energy
Episode 245: How to Build a Successful Agency (Without Burning Yourself Out)
@a_brawn on Twitter
@andrewfoxwell on Twitter
Brand Growth Experts
Foxwell Digital
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May 5, 2020 26m