The Audacity to Podcast

I believe anyone can share a message to change the world, and podcasting is the BEST way to spread that message! I'm Daniel J. Lewis and this is where I give you the guts and teach you the tools to launch or improve your own podcast for sharing your passions and finding success! I cover all things podcasting: audio gear, video equipment, editing software, WordPress and plugins, social media promotion tools, marketing, and more with understandable in-depth information and easy-to-follow steps. If you want to know how to podcast or grow the show you already have, this show is for you! Have a podcasting question or suggestion? Email Feedback@TheAudacitytoPodcast.com or call (903) 231-2221. Please subscribe and I will give you THE AUDACITY to podcast!

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episode 344: 7 Kinds of Podcast Images for Marketing and Branding


Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images.

How images help your podcast Establishing and reinforcing visual branding Are Disney's movies Frozen and Frozen II related to Pixar's movie Onward? Many of the 5by5 podcast network's cover art shares the same style, making the relationship obvious.

Marketing your episodes

Artwork makes your podcast look a lot better when shared in social networks like Facebook, Twitter, or LinkedIn.

Having images, especially for each episode, can help enable you to promote your podcast in visual-only platforms, like Pinterest and Instagram.

Engaging your audience

Look at No Agenda‘s art generator.

Communicating without words

“A picture is worth 1,000 words.”

1. Square image for podcast apps and Instagram 2. Crop-friendly wide image for video and social
  • 16:9 for video
  • 1,200 × 628 for Facebook and Twitter
3. Crop-friendly tall image for Pinterest
  • 2:3 for Pinterest
  • 9:16 for video stories
4. Thumbnail image for your website

I suggest you design for a square crop but with margin for different ratios.

Here's what square episode images look like on The Audacity to Podcast's homepage. 5. Background image for creativity

What I love being able to use background images in SecondLine Themes as my WordPress theme! You can easily add a color overlay, style effects, and even blur your images.

Ensure it doesn't conflict with text over it.

How this episode's background image looks, thanks to Tusant from SecondLine Themes. 6. “Open” image for audiograms

Headliner and Wavve are great tools for making audiograms.

7. Show images for profile branding

Visit Sprout Social's guide to social-media image sizes.

How to make these images Hire a professional
  • Mark Des Cotes from Podcast Branding
  • DesignCrowd
  • 99designs
Do it yourself
  • RelayThat
  • Adobe Spark Post
  • Canva
  • PicMonkey
  • Photoshop Elements
  • Any design/layout software you have
Need podcasting help?

If you are past episode one, then please join me and other podcasters in Podcasters' Society where we help you improve the quality and success of your podcast through an encouraging community, inspirational training, and expert support!

If you need one-on-one help, or you haven't launched your podcast, yet, click here to request a personal coaching and consulting session and we'll connect you with a podcasting expert we trust!

Ask your questions or share your feedback
  • Comment on the show notes
  • Leave a voicemail at (903) 231-2221
  • Email feedback@TheAudacitytoPodcast.com (audio files welcome)
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Disclosure

This post may contain links to products or services with which I have an affiliate relationship. I may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.


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 2020-05-05  41m