I believe anyone can share a message to change the world, and podcasting is the BEST way to spread that message! I'm Daniel J. Lewis and this is where I give you the guts and teach you the tools to launch or improve your own podcast for sharing your passions and finding success! I cover all things podcasting: audio gear, video equipment, editing software, WordPress and plugins, social media promotion tools, marketing, and more with understandable in-depth information and easy-to-follow steps. If you want to know how to podcast or grow the show you already have, this show is for you! Have a podcasting question or suggestion? Email Feedback@TheAudacitytoPodcast.com or call (903) 231-2221. Please subscribe and I will give you THE AUDACITY to podcast!
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episode 344: 7 Kinds of Podcast Images for Marketing and Branding
Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images.
How images help your podcast Establishing and reinforcing visual brandingArtwork makes your podcast look a lot better when shared in social networks like Facebook, Twitter, or LinkedIn.
Having images, especially for each episode, can help enable you to promote your podcast in visual-only platforms, like Pinterest and Instagram.
Engaging your audienceLook at No Agenda‘s art generator.
Communicating without words“A picture is worth 1,000 words.”
1. Square image for podcast apps and Instagram 2. Crop-friendly wide image for video and social- 16:9 for video
- 1,200 × 628 for Facebook and Twitter
- 2:3 for Pinterest
- 9:16 for video stories
I suggest you design for a square crop but with margin for different ratios.
Here's what square episode images look like on The Audacity to Podcast's homepage. 5. Background image for creativityWhat I love being able to use background images in SecondLine Themes as my WordPress theme! You can easily add a color overlay, style effects, and even blur your images.
Ensure it doesn't conflict with text over it.
How this episode's background image looks, thanks to Tusant from SecondLine Themes. 6. “Open” image for audiogramsHeadliner and Wavve are great tools for making audiograms.
7. Show images for profile brandingVisit Sprout Social's guide to social-media image sizes.
How to make these images Hire a professional- Mark Des Cotes from Podcast Branding
- DesignCrowd
- 99designs
- RelayThat
- Adobe Spark Post
- Canva
- PicMonkey
- Photoshop Elements
- Any design/layout software you have
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