Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.New episodes come out Wednesdays for free. Binge new full seasons early and ad-free, plus get exclusive past seasons, only with Wondery+.
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episode 2: Sponsored: When Small Businesses Think Big - Chobani & Wrigley (Dell Podference)
This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.
In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to produce the tart, custard-thick Greek yogurt of his childhood for American palates. In 2005, he buys an abandoned Kraft factory for cheap. With an ingenious financing deal, standout packaging and clever marketing, he launches Chobani — the yogurt sensation that eventually forces goliaths Yoplait and Dannon to move over.
While Chobani launched a quiet incursion, William Wrigley Jr. set out to upend the gum industry in 1893 with an improved spearmint flavor. After one misstep after another, he finally gets traction. Then the gum monopoly approaches him: join or be crushed. Thanks to a savvy advertising campaign, he blows past them to become the nation’s biggest gum purveyor.
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