Podcast about building a digital publishing business that includes blogging, publishing websites, website monetization with AdSense and other display ads, affiliate marketing, SEO and pretty much everything and the kitchen sink about launching and growing digital assets.
https://fatstacksblog.com/
episode 72: Drip Feed vs. Publish All Content NOW?
Sponsored by Ezoic.
Should you publish all content now or drip-feed content?
- Short answer: Publish it all NOW
- Long answer: It depends
When to drip feed?
- Drip feed when you have a readership; as in people who read your site regularly.
- Why?
- They like you but they don’t like you so much they want to read 50 articles all at once.
- You’ll get more bang for your buck drip-feeding it out.
Otherwise… release ALL the hounds
- Other than having a regular readership, there’s no sane reason to drip feed.
- Unpublished content earns NOTHING.
- Would you drip feed invoices to people who owe you money?
- Of course you wouldn’t.
But, but what about Google and fresh content?
- Doesn’t Google prefer fresh content?
- The whole fresh content thing is overblown IMO. It makes no sense.
- Google wants to rank GOOD content.
- Fresh does not mean good.
Hypothetical Time
- You are launching a new site. You have 200 articles planned out.
- You can either drip feed or sledgehammer the Web with all 200.
- What do you do?
- I would publish all 200 as fast as humanly possible.
- But but what about fresh content?
After the 200
- If you drip feed the 200, what then?
- If nothing, no more fresh content.
- Might as well publish the 200 all at once.
- You either plan on publishing content indefinitely or you don’t.
- Fresh content argument makes no sense.
One and done
- Another benefit of publishing everything as fast as possible is you can interlink everything all at once.
- One and done!
Unpublished content earns NOTHING
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