My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.
http://www.ecommerceInfluence.com
253: The Rise of TikTok and How It Can Help Your Ecommerce Brand
TikTok is all the rage right now. Even with fewer people creating content, there are more people consuming. But what makes this platform so viral? August Noble went from leading acquisition at SnackNation to helping his clients optimize TikTok’s acquisition channel -- influencers. He is now using key learnings from other social media platforms to ramp up influencer marketing strategies to promote brands. Tune in and find out what TikTok is all about and how it’s generating more buzz in the social media world.
Links and Resources:
- SnackNation
- TikTok
- Scientific Advertising by Claude Hopkins
- Enquire Labs
- @augustnoble on Twitter
- @a_brawn on Twitter
- @andrewfoxwell on Twitter
- Brand Growth Experts
- Foxwell Digital
- Review or subscribe on iTunes