The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

http://www.EcommerceInfluence.com

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261: Q4 Predictions For Online Retailers: The Case For (And Against) A Massive Quarter


There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions? 

Are you preparing for a massive Q4 or wondering if your business is going to just get by? 

In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce, factors to consider that are in and out of your control, and most importantly, how you can prepare.

Episode Highlights
  • 3:39 Why the ecommerce industry is primed to have a massive Q4
  • 5:59 COVID-19 effects on spending and your consumer’s potential psychological shift during Q4
  • 8:01 How to manage your ecommerce inventory to get a leg up against your competition
  • 9:12 If your target audience includes these people you might have a difficult Q4
  • 10:39 The biggest case against a successful Q4
  • 13:17 Large corporations marketing budgets and how they could impact small business’ ability to compete
  • 14:27 Austin’s Q4 predictions and his 3 step plan for preparing for the type of quarter in store
Links and Resources:
  • @a_brawn on Twitter
  • Brand Growth Experts
  • Review or subscribe on iTunes


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 2020-07-21  20m