The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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261: Q4 Predictions For Online Retailers: The Case For (And Against) A Massive Quarter

There are only 130 days until Black Friday. With the global economy in so much flux because of COVID-19, what are your Q4 predictions?

Are you preparing for a massive Q4 or wondering if your business is going to just get by?

In this episode, I go over a few Q4 predictions with cases in favor of and against Q4 being a thriving quarter for ecommerce, factors to consider that are in and out of your control, and most importantly, how you can prepare.
Episode Highlights

3:39 Why the ecommerce industry is primed to have a massive Q4

5:59 COVID-19 effects on spending and your consumer’s potential psychological shift during Q4

8:01 How to manage your ecommerce inventory to get a leg up against your competition

9:12 If your target audience includes these people you might have a difficult Q4

10:39 The biggest case against a successful Q4

13:17 Large corporations marketing budgets and how they could impact small business’ ability to compete

14:27 Austin’s Q4 predictions and his 3 step plan for preparing for the type of quarter in store

Links and Resources:

@a_brawn on Twitter
Brand Growth Experts
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July 21, 2020 20m