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episode 4: EP 004: Create A Winning Niche & the Major Misconceptions About the Cash-Based Physical Therapy Model
I had the honor and pleasure to interview Julie Eibensteiner PT, DPT, CSCS about her 100% cash-based practice. Julie has an extremely successful low-overhead cash-based practice in Minneapolis, MN. She has a very strong niche focus, “Intensive ACL Rehab for Athletes.” Over 90% of her patients have experienced a ruptured ACL or Anterior Cruciate Ligament. Her practice model and marketing truly exemplifies the quote from Seth Goden that “everyone is not your customer.” In this training she breaks down all of the major misconceptions about the cash-based model and demystifies the fears I hear the most from other therapists.
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