We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
How to Engage For Stronger Social Media Traction
The simple way to success with social media
Host Sheelagh Caygill and guest Kim Scaravelli, a digital media strategist, connected on Twitter by chatting and sharing knowledge. Three or four months later they created this podcast and have a good, professional relationship! That's the positive power of social media! Kim, owner of Trust Communications, works with businesses to develop a presence on social media. She does this by finding the best mix of technology, platforms, and content to build awareness and grow business. In this episode, she explains how you can harness social media for your own organization and direct new contacts to your website. That's where you'll have a strong, well-designed call to action.
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If you're unsure about how to start with social media, or are not having any success with your current approach, Kim presents the steps necessary to begin on Twitter and LinkedIn. She explains the need for a strategy, how to be conversational and avoid selling or sales talk, and the time-frame needed for this approach.
Kim has created many successful digital strategies for clients, and has transformed failing approaches into winning ones for businesses frustrated with their inability create connections on social media.
In this podcast episode:
02:16 - Avoiding the mistakes of being on too many social media platforms and not having a strategy
04:10 - A digital strategy should begin with a website first, then the right social media platforms
05:40 - Building a robust website
08:05 - How to create a social media strategy
10:42 - Researching your audience
12:44 - Connecting research and messaging
14:42 - Socialize about your product or service benefits
16:00 - Understand why people are using a platform, and think about tone, let go of selling
19:02 - Tools for analysis and insight
20:12 - How to do social media without it taking over your time
21:04 - Start with a couple of platforms and read useful articles
21:25 - Struggling? Get help, but make a goal of managing your own social
21:45 - Tools to manage your social media
23:30 - Why you shouldn't over-automate
25:38 - "What should I say?" AKA "How do I post engaging content?"
26:35 - Socialize by following the conversation
28:39 - Jumping into the conversation
30:35 - Stop chasing follower numbers - it's the quality that counts
32:05 - Is social media saturated?
34:00 - Don't get wrapped up in just one social media platform
34:18 - Remain aware of trends, be flexible, and never forget that social is rented space
36:44 - Social media's place in marketing
Resources:
Find Kim at trustcommunications.ca. Social media tools: Buffer, Hootsuite