The Communicate Influence Podcast

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...

Eine durchschnittliche Folge dieses Podcasts dauert 32m. Bisher sind 60 Folge(n) erschienen. Jede Woche gibt es eine neue Folge dieses Podcasts.

Gesamtlänge aller Episoden: 1 day 9 hours 51 minutes


episode 59: How to create a podcast show from a weekly roundtable meeting

How to create a podcast show from a weekly roundtable meeting was first published via and proved a hit. So the team at Communicate Influence felt that listeners would appreciate hearing the episode. Here it is!

The episode features Rob Finlay, commercial real estate (CRE) owner, operator, and expert. Rob is a thought leader, podcaster, and CEO of Thirty Capital, a provider of services and solutions to commercial real estate firms...



episode 58: Why it's time for PR pros and marketers to explore voice tech

It's still early days in the world of voice tech, but already PR and marketing professionals are exploring what it can do for brands and audiences.

Carl Robinson, a voice tech pro based in France, explains that lots of brands are experimenting with voice technologies in different ways to determine what works, and to discover, define best practices, and share that information...


 2021-10-05  18m

episode 57: Product-led SEO: A strategic, holistic path to business growth

Eli Schwartz is an SEO expert and the author of the new book, Product-Led SEO. Eli has more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies. 

He helps clients like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale...


 2021-08-24  29m

episode 56: How To Use Storytelling To Grow Trust And Empathy, Navigate Uncertainty

Imagine giving an important presentation and suddenly hearing a strange noise coming from the back of the room. 

It takes only moments to discover that the sound is loud snoring from a man who's dozed off. Yes, someone has fallen asleep during your presentation.

Any presenter would feel badly. But only a handful would feel so affected y the experience that they'd eventually go on to write a book about storytelling, and the importance of storytelling in business...


 2021-06-21  53m

episode 54: How To Be a Successful Leader. Lead Yourself Well, Adopt a Servant-Leadership Mindset

Alain Hunkins is a leadership expert who sits at the intersection of the science and the art of leadership.

He has a deep understanding of the psychology of leadership, and his new book, Cracking The Leadership Code, reveals the in valuable principles and practices that Alain has developed and refined during the 20+ years he's worked with leaders...


 2021-05-14  36m

episode 53: For entrepreneurs set to write a book and grow influence, Published Author is the obvious choice

Sponsored by - threads for podcast lovers!

Many entrepreneurs write a book to grow their business and develop influence.

When it comes to writing and publishing, a number of options exist for ghostwriting, author coaching, publishing, or self-publishing. But none offer the unique services delivered by


 2021-04-08  1h2m

episode 52: How to get your voice ready for presentations, narration

Curtis Holland is a voice over artist who narrates books, podcast ads, announcements and more. He’s been working for just over a year in voice over. And when Curtis isn’t not narrating, he is a full-time drama teacher at an international baccalaureate school in Asia.

This episode is a great listen for anyone who gives presentations, does a lot of public speaking, or wants to get into voice narration work...


 2021-03-26  41m

episode 51: How To Solve The Problem Of Shrinking Local Media

This episode is sponsored by Podthreads - a new online clothing store for podcast fans!

When regular host Sheelagh Caygill was in England last year, Karen Unland and Mack Male - both seasoned podcasters - kindly produced an episode for Communicate Influence listeners. 

Karen and Mack are the the co-founders of Taproot Publishing, an Edmonton-based media company whose mission is to help communities understand themselves better...


 2021-02-19  29m

episode 51: How To Select The Right Social Media Platform For Your Business

In last week's episode, Kim Scaravelli discussed managing Twitter in 30 minutes a day. 

This week, Kim, founder of Trust Communications, looks at how to select the right social media platform for your business. That's right, you don't have to have a presence on every platform, only the ones that will perform for your organization...


 2021-02-10  32m

episode 50: How to Manage Twitter in 30 Minutes a Day

In this week's episode, we have an incredibly valuable conversation with Kim Scaravelli, about how to manage your Twitter account in just 30 minutes a day.

Kim, a communications pro and owner of trust communications in Halifax, Canada, is an expert when it comes to social media. She shares tremendous value in this episode...


 2021-02-04  23m