We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
How to Market Your E-Commerce Store
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website.
He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here.
How to market your e-commerce store
Key takeaways from this episode include:
- Research your niche and what's happening in your industry before beginning any marketing. Use available analytical tools to help with this task
- Track all referral traffic, including traffic from social media and or affiliates
- Use tools to identify competitor traffic
- Really good content is essential. Hire a writer if you don't a stellar writer in-house. Web content is your online salesperson!
- Use your blog to create targeted content marketing, although this can take time to boost SEO
- If your website is new and you need leads set a budget for online advertising.
Show notes:
You can find Fernando on LinkedIn. Here's his recommended reading for this episode:
Large study about Featured Snippets
https://www.semrush.com/blog/large-scale-study-how-to-rank-for-featured-snippets-in-2018/
E-commerce Study free Ebook
https://www.semrush.com/ebooks/ecommercetrends/
Listen to part one with Kevin McCall on selecting e-commerce platforms.
This episode is sponsored by Podmotion.co, a new podcast creation and promotion agency launching soon! Go to Podmotion.co for more details!
Support the show (https://www.buymeacoffee.com/communicateinfluence)