We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
How to Select an Ecommerce Platform for your Store
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence.
Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores.
In this episode, Kevin McCall, founder and technology lead with Podmotion.co, discusses the best solutions and what to look at when integrating ecommerce.
Key consdierations include:
- Integration with an existing inventory management system
- Age of existing website technology
- Which ecommerce platform to select
- Pros and cons of ecommerce platforms, including ongoing costs
- Positioning of product and services in the new ecommerce store
- Marketplace or destination store
- Strategy to respond to competition
- Search engine optimization
Kevin also talks about how to present your goods online, along with returns, exchanges, and the overall customer journey. Does your selected solution work with your ecommerce stratecy?
Finally, when your ecommerce store is up and running, how will you advertise it? Kevin gives a brief overview of this. He also looks at how to select a developer for your ecommerce project.
This episode is sponsored by Podmotion.co, a new podcast creation and promotion agency launching soon! Go to Podmotion.co for more details!