We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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Setting Up Remote Working During Covid-19
The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19.
In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada.
Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactive in supporting their employees to ensure that employees remain connected, are productive, and feel valued.
Larger organizations are prepared
Larger organizations are the ones that will cope best during this time of disruption, while smaller businesses will struggle and may not have contingency plans in place.
Make the best use of technology
He emphasizes the importance of using technology to fulfil the need for connection, and recommends daily check-ins - a minimum of two a day, one at the beginning and one at the end of the shift. Using Zoom or Skype with video can accomplish this.
Remote working will be difficult for some employees, who may be sharing their home with a partner or family and may not even have high-speed internet. Companies need to be aware of this and have leaders who understand this and reach out to their teams to resolve these issues.
People may feel isolated or even depressed
In some instances employees may even need equipment, such as printers or desks, and businesses should be willing to supply these things. For some, it will be an isolating or even depressing experience. All the more need for managers to stay in touch and check in.
Show Notes
Find Ben at Your Brand Marketing or LinkedIn.
Show Sponsor
Kevin McCall, a technology management consultant at Kef Consulting. Kevin is a full-service web and technology consultant, specializing in end-to-end web and e-commerce solutions. Kevin is currently available for new clients. Contact Kevin at Kevn @ Kef. ca or via LinkedIn.
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