We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
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Podcast Predictions for 2020 With James Cridland
Our guest for this episode is James Cridland, who lots of podcasters will know. James and I discuss podcast trends in 2020. James is a podcast industry thought leader, and a podcast and radio strategist. James possess a phenomenal amount of information about the industry, both from a technical and trends standpoint.
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James also produces the daily news briefing Podnews.net. All this makes James the perfect guest to talk about podcast trends in 2020.
We cover the growth of podcasting, in terms of technology and content production. James also focuses on podcasts are being listened to on more platforms, Apple losing ground to Spotify in some countries, and the renewed focus on analytics and alignment with the IAB standards. We also discuss advertising in podcasting, ad skipping, methods of earning money with podcasting, and more.
Finally James answers two important questions: Will independent podcasters be overshadowed by large media production companies, and what makes a great podcast episode.
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