We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence...
https://communicateinfluence.com
Preparing Junior Staff to Lead Meetings and Pitches
Linda Andross is a managing partner of one of Toronto's top PR and digital agencies, APEX PR. She's worked with a lot of junior staff over the years, mentoring them and encouraging them in their work and career development.
Linda knows that it's a big step for junior staff member to lead even an internal meeting. But jumping into the role of being wing-man on a client pitch, or even leading that meeting, is a whole new level.
In this episode of The Communicate Influence Podcast Linda and host Sheelagh Caygill discuss how to identify when a junior is ready to lead a meeting or pitch, and the skills required for that position.
Resources:
Linda Andross on Linkedin
APEX PR
Ruckus Digital
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