Cars That Matter

Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them. From CurtCo Media. ​ On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.

https://www.curtco.com/carsthatmatter

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episode 26: 26 - Christophe Georges and Bentley Americas


After introducing Christophe, the men discuss Christophe's time with Bentley Americas, specifically the launch of the Continental GT (1:13) before deep-diving into the inspiration and history of the car and how it led to the New Continental GT and some of Bentley's technical features (3:53). Then Robert encourages Christophe to discuss Bentley's New Flying Spur and how it directly effected their plans for their model lineup (7:04) including their new Bentayga and the criticisms the luxury SUV initially faced (11:25), which leads to Christophe's explanation of Authenticity as a driving force at Bentley (14:34). Then Robert winds the clock back to discuss how Bentley made it through the 70s-90s when the market was as unfavorable to luxury sedans (16:09). 


After a short break, Robert dives into the loyalty of not only Bentley owners, but the artisans who create these automobiles (18:12). Then Robert steers the conversation to the topic of Mulliner (20:57), then what the 'new normal' looks like for Bentley (23:46), the special relationship between the American consumer and Bentley (26:12), and the new technologies on the horizon for the marque (27:14). Finally, Robert digs deeper into Christophe's personal history with cars--and motorcycles (30:37).

Learn More: Cars That Matter

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Hosted by: Robert Ross

Producer & Editor: Chris Porter

Sound Engineer: Michael Kennedy

Theme Music By: Celleste & Eric Dick

A CurtCo Media Production

See omnystudio.com/listener for privacy information.


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 August 10, 2020  39m