The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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265: The Marketing Formula that Oral Essentials Used to Double The Business Twice in Two Years

What if you could find the marketing formula that would double your business, and then double it again?

This is the kind of growth Oral Essentials is currently experiencing as they’ve dialed in and refined their approach to marketing and paid advertising.

On today’s episode, I’ve invited Justin Madahhi, Co-founder and Head of Online Sales and Marketing at Lumineux Oral Essentials, back on the show. Justin and his team were already experiencing fast-paced growth when we started working together two years ago, and since he was on the show last fall, their growth has continued to skyrocket.

In this episode, Justin talks about dialing in your messaging, the marketing formula they’ve created to drive consistent sales, how to drive subscription revenue and how to get your team into alignment during high-growth times.
Episode Highlights

7:32 What Justin learned is critical for rapid, successful growth

9:43 A sophisticated approach to Facebook marketing

13:00 Expectation vs Reality: What startling fast growth actually looks like

15:51 Justin’s three main roles in the company today and how his team has grown over the last year

19:34 Shifting focus to a long-term brand vision

21:13 How to get your team into alignment, set realistic expectations and maintain a high work ethic

24:20 The sales channel Justin believes is going to take the company to the next level

26:03 Factors to consider when crafting paid ad content

28:00 The one thing you need to ask yourself before deploying a new marketing strategy

32:22 Why disruption is a double-edged sword and the impact it has on your marketing

35:27 Oral Essential’s approach to email marketing and the changes they made over the eight months that have had drastic results

38:15 Three steps to successfully drive subscription revenue

40:55 Key metrics that will increase the valuation of and stabilize your business

43:43 How failure helped Justin get more perspective and learn to set an example for his team

45:34 Justin’s advice for entrepreneurs trying to build 9-figure businesses

47:47 The most helpful resources Justin has found on his journey, including his recommended Twitter follows

50:37 What freedom means to Justin and how it shows up in his business

52:13 Analyzing the long term effects of COVID-19 on consumer psychology

57:41 Oral Essentials is hiring!

Links and Resources:

Episode 221: Secrets of a Facebook Superstar: How This 24-Year-Old CMO Doubled His Business In Less Than A Year
Episode 264: How to Grow and Sell A 7-Figure Business
Lumineux Oral Essentials
justin@oralessentials.com
Justin on Twitter
David Herman on Twitter
Andrew Foxwell on Twitter
Digitally Native on Twitter
Social Savannah on Twitter
Exit Strategy Podcast by Moiz Ali
Google Data Studio
The Coalition
Brand Guild
@a_brawn on Twitter
Brand Growth Experts
Review or subscribe on iTunes

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August 18, 2020 1h0m