The Ecommerce Influence Podcast

My name is Austin Brawner, and my purpose is to help eCommerce entrepreneurs build wealth and live more fulfilled lives. You can expect weekly interviews with world-class eCommerce operators, deep dives into what's working right now, and a refreshing break from the "crush-it culture" plaguing our industry. This podcast will change your perspective on building a business, and, hopefully, change your life.

http://www.ecommerceInfluence.com

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266: Beardbrand’s Approach to Content Marketing with Eric Bandholz

Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube.

On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand.

In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that creates superfans and so much more.

Enjoy!
Episode Highlights

5:11 The stressful, year-long experience of being on Shark Tank

12:23 The difference between having business partners and owning 100% of your business

14:53 How Eric has created freedom in his life and business over the last 8 years

19:44 The pros and cons of being the face of your brand

22:27 How Beardbrand showcases different facets of their brand through multiple social media channels

25:27 Beardbrand’s approach to dealing with online haters

27:55 What Beardbrand focuses on to stay ahead of their competition

29:48 An approach to content marketing that creates superfans

31:57 The lesson COVID-19 has taught businesses

34:49 What Eric wishes he had known when he first started his business

35:27 The system Eric uses to hire top-notch employees

37:29 Key roles Eric plays in the business today

39:16 Using agencies to grow your business and when to transition to in-house

43:50 Beard Brand’s approach to paid advertising

46:05 What Eric is curious about right now

48:52 The hidden world of infertility and the journey Eric and his wife have been on

Links and Resources:

Beardbrand.com
Eric Bandholz on Twitter
Podcast: Episode 15: Building An Incredibly Successful Community Based ECommerce
Eric’s Foundr Course: Blow Up Your Brand
Farnam Street Newsletter
Fuel Made
Traction by Gino Wickman
Rocketfuel by Gino Wickman
Ecommerce Fuel
Shark Tank
@a_brawn on Twitter
Brand Growth Experts
Review or subscribe on iTunes

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August 25, 2020 53m