The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

http://www.EcommerceInfluence.com

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266: Beardbrand’s Approach to Content Marketing with Eric Bandholz


Beardbrand’s approach to content marketing has resulted in 1.6 million subscribers on YouTube.

On today’s episode, I am bringing back my good friend Eric Bandholz. I first met Eric in 2014 at an Ecommerce Fuel event and he was one of our early Ecommerce Influence podcast guests. Since then, he’s been continuing to build an incredible business called Beardbrand.

In this episode, we talk about being on Shark Tank, what it’s like being the face of your brand as a founder, content marketing that creates superfans and so much more.

Enjoy!

Episode Highlights
  • 5:11 The stressful, year-long experience of being on Shark Tank
  • 12:23 The difference between having business partners and owning 100% of your business
  • 14:53 How Eric has created freedom in his life and business over the last 8 years
  • 19:44 The pros and cons of being the face of your brand
  • 22:27 How Beardbrand showcases different facets of their brand through multiple social media channels
  • 25:27 Beardbrand’s approach to dealing with online haters
  • 27:55 What Beardbrand focuses on to stay ahead of their competition
  • 29:48 An approach to content marketing that creates superfans
  • 31:57 The lesson COVID-19 has taught businesses
  • 34:49 What Eric wishes he had known when he first started his business
  • 35:27 The system Eric uses to hire top-notch employees 
  • 37:29 Key roles Eric plays in the business today
  • 39:16 Using agencies to grow your business and when to transition to in-house
  • 43:50 Beard Brand’s approach to paid advertising
  • 46:05 What Eric is curious about right now
  • 48:52 The hidden world of infertility and the journey Eric and his wife have been on
Links and Resources:
  • Beardbrand.com
  • Eric Bandholz on Twitter
  • Podcast: Episode 15: Building An Incredibly Successful Community Based ECommerce 
  • Eric’s Foundr Course: Blow Up Your Brand
  • Farnam Street Newsletter
  • Fuel Made 
  • Traction by Gino Wickman
  • Rocketfuel by Gino Wickman
  • Ecommerce Fuel 
  • Shark Tank
  • @a_brawn on Twitter
  • Brand Growth Experts
  • Review or subscribe on iTunes


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 2020-08-25  53m