Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
https://www.marketingtodaypodcast.com/
episode 23: 23: There’s a RYOT going on: CMO Molly Swenson’s company leads the way in VR and immersive storytelling
Molly Swenson is CMO of RYOT, an immersive media company founded in Los Angeles in 2012 and recently acquired by AOL and The Huffington Post.
She's also a badass.
Molly was a White House intern in the Obama administration, performed as a contestant on “American Idol” and designed philanthropic strategies for Kobe Bryant, Shakira and Ben Stiller. More recently, Adweek recognized her as one of 2016's Young Influentials — game changers under the age of 40 in the worlds of media, marketing, technology and entertainment.
Molly believes that VR's impact as a medium for storytelling and the affect it has on people can't be overestimated and calls it “the tip of the spear” for RYOT.
Highlights from this week's “Marketing Today” podcast include:
- The “lightbulb” moment: How RYOT's focus shifted to VR films. (3:19)
- How RYOT judges success: Moving the audience from passive observer to active participant. (5:30)
- Moving into the CMO role: From wearing many hats to choosing the one that fits. (8:46)
- What joining forces with AOL, Verizon and The Huffington Post means to RYOT. (17:00)
- Hacking the advertising ecosystem. (23:06)
- 360-degree video, VR and AR: A down-and-dirty tutorial. (26:35)
- Balancing unfaltering confidence with humility: From Steve Jobs to Kabbalah — and Charlie Chaplin, too. (38:50)
Support the show: https://www.patreon.com/marketingtoday
See omnystudio.com/listener for privacy information.
Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.