Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

https://www.marketingtodaypodcast.com/

Eine durchschnittliche Folge dieses Podcasts dauert 34m. Bisher sind 290 Folge(n) erschienen. Dieser Podcast erscheint wöchentlich.

Gesamtlänge aller Episoden: 7 days 40 minutes

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episode 287: Bringing Learning to Life with Author Kimberly Whitler


Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia.  In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage, which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a business. Kim’s opinion is to keep it simple...


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   49m
 
 

episode 286: Investing Deeply in Your Customer with GoDaddy’s CMO Fara Howard


Fara Howard is the CMO of ​​GoDaddy where she oversees all marketing strategy and works with their internal creative team.  In this episode, Alan and Fara talk about one her career background and GoDaddy’s brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”...


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   40m
 
 

episode 285: The Value of Leading with Service with Author Drew Neisser


Drew Neisser is the founder of Renegade and CMO Huddles. Most recently he’s added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in order to be distinct in the industry and transform your brand it starts from the inside out...


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   41m
 
 

episode 284: When Sustainability Impacts Performance with Jennie Perry from Grove Collaborative


Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand.   Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global...


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   43m
 
 

episode 283: The Integration of Acting and Film in Marketing with Variety’s Dea Lawrence


Dea Lawrence is the CMO of Variety, where she oversees PR, media partnerships, creative communications, live media, virtual events, video development, and custom content. In this episode, Alan and Dea discuss her role as CMO, her previous acting career, and how it helped shape her approach to marketing. Dea says, “we always have to think of what we are going to do next and what's new and different to meet the competition and keep our brands going...


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 2021-10-27  39m
 
 

episode 282: Harnessing the Promise of the Digital Revolution with Stagwell’s Mark Penn


Mark Penn is the Chairman and CEO of Stagwell, the newest agency holding company with over 10,000 employees in more than 24 countries.  On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventually got acquired by WPP...


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 2021-10-20  41m
 
 

episode 281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri


Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that...


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 2021-10-13  30m
 
 

episode 280: Marketing through an IPO with monday.com’s Molly Aviva Sonenberg


Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels.  In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization...


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 2021-10-06  32m
 
 

episode 279: Standing for a Data Culture with Tableau’s Jackie Yeaney


Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data. In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer...


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 2021-09-29  44m
 
 

episode 278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder


Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.  In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign...


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 2021-09-22  30m