Marketing Today with Alan Hart

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

https://www.marketingtodaypodcast.com/

Eine durchschnittliche Folge dieses Podcasts dauert 34m. Bisher sind 285 Folge(n) erschienen. Dies ist ein wöchentlich erscheinender Podcast.

Gesamtlänge aller Episoden: 6 days 21 hours 6 minutes

subscribe
share





episode 282: Harnessing the Promise of the Digital Revolution with Stagwell’s Mark Penn


Mark Penn is the Chairman and CEO of Stagwell, the newest agency holding company with over 10,000 employees in more than 24 countries.  On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventually got acquired by WPP...


share







   41m
 
 

episode 281: Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri


Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that...


share







   30m
 
 

episode 280: Marketing through an IPO with monday.com’s Molly Aviva Sonenberg


Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels.  In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization...


share







   32m
 
 

episode 279: Standing for a Data Culture with Tableau’s Jackie Yeaney


Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data. In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer...


share







   44m
 
 

episode 278: Breaking Out of the Sea of Sameness with Save A Lot’s Tim Schroder


Tim Schroder is the SVP of Marketing at Save A Lot where he focuses on delivering quality foods and customer experience.  In this episode, Alan and Tim cover what Save A Lot is and how they compete in the grocery category. They also discuss modernizing and revamping the company and the brand refresh with a new marketing campaign...


share







 2021-09-22  30m
 
 

episode 277: Becoming Technology Forward and Data Reliant with Roku’s Sweta Patel


Sweta Patel is the Vice President of Engagement Growth Marketing at Roku where she's responsible for increasing user engagement on the Roku Channel. Since joining the company in 2020 Sweta has created campaigns and workflows that drive user loyalty and increase customer lifetime value. In this episode, Alan and Sweta discuss streaming, the rapid growth in the industry, and how they use the Roku platform to transform marketing...


share







 2021-09-15  32m
 
 

episode 276: Building to Transform Society with R/GA's Ashish Prashar


Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space. In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform...


share







 2021-09-08  54m
 
 

episode 275: A Masterclass in Agile Master Brand with Lippincott's Nital Patel


Nital Patel is the Senior Partner of Lippincott, where he works at the intersection of business strategy and customer insights with almost two decades of experience. He works with global brands across industries on different issues such as brand architecture, portfolio, assessment, and positioning. In this episode, Alan and Nital discuss agile master brand, a new version of brand architecture from Lippincott...


share







 2021-09-01  30m
 
 

episode 274: Highlighting the Human Element in Marketing through Audio with HubSpot's Alanah Joseph


Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network.  In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.   “Just as product requirements have grown and changed over time, so have people’s content needs...


share







 2021-08-25  29m
 
 

episode 273: The Democratization of Connection with LunchClub’s Chelsea Cain Maclin


Chelsea Cain Maclin is the CMO of Lunchclub where she leads the company's marketing initiatives that drive brand awareness and user growth. Before joining Lunchclub Chelsea served as the VP of Marketing for Bumble where she has drawn inspiration for her role at Lunchclub. On the show, Alan and Chelsea talk quite a bit about her background at Bumble and what she is trying to help Lunchclub achieve...


share







 2021-08-18  31m