Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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episode 148: 148: Donna Tuths and Cognizant Interactive bring Hollywood to Vegas
During the Adobe Summit, Alan had the opportunity to sit down with Donna Tuths, global head at Cognizant Interactive. Equal parts disruptor, pioneer and, innovator, Tuths also spent time at Accenture, Ogilvy & Mather, Organic, and Y&R Wunderman prior to her arrival at Cognizant.
During her conversation with Alan, Tuths talks about her focus on helping clients make the shift from marketing to experience as part of her role in driving solutions at Cognizant Interactive. They also discuss the changing face of creativity, her company's focus on strategy and design, and why Cognizant Interactive found itself making movies on location at the Summit along with their content experts, Mustache.
Highlights from this Marketing Today conversation include:
- Cognizant Interactive believes you need humans to understand humans. (:29)
- Tuths explains the Cognizant operating model. (2:26)
- Lights! Camera! Action! Cognizant Interactive's Hollywood treatment at Adobe Summit provides a deeper understanding of their capabilities. (3:56)
- An eye on the future: Tuths talks about delivering on “living” experiences. (9:17)
- Tuths on what creativity looks like today. (13:41)
- Tuths discusses motherhood and her career. (16:32)
- A bit of both: Tuths finds peace in the design of her home — and a little frustration, too. (19:52)
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.