Alan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.
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episode 136: 136: Andrew Konya and his relentless pursuit of the truth
This week on “Marketing Today,” Alan talks with Andrew Konya, CEO of Remesh, a company he co-founded in 2014 with the mission to create a technology that could truly represent the will of the people and amplify their collective voice. In that pursuit, Remesh uses AI to enable brands to engage with their audience quickly and more deeply to generate actionable insights, and, during the podcast, Konya is quite illustrative in discussing the methodologies that help Remesh accomplish that.
In the course of their conversation, Konya again and again returns to something both he and his company value above all else: the truth. “It has become my obsession and now our company's obsession,” says Konya “to evaluate everything we do by this one simple question: ‘Does building this bring our customers closer to the truth?'"
Highlights from this week's “Marketing Today” podcast include:
- From the laboratory to the boardroom: Konya talks about his background as a physicist and how an argument between two of his friends led to the creation of Remesh. (1:16)
- Why qualitative research? “Because it was the only thing that got to the truth.” (6:02)
- Konya on the state of Remesh today. (7:09)
- An epidemic of loneliness in Cornwall, England: A solution to a real-world problem illustrates how Remesh works. (8:57)
- Remesh in the world of marketing and advertising. (12:27)
- Konya's analytics journey. (15:04)
- Konya discusses truths he's uncovered along the way with Remesh. (18:07)
- Two constellations of experience: an obsessive pursuit of the truth and an appreciation for the power of collaboration. (27:21)
- It's no surprise that Konya believes in and keeps a close eye on the Center for Social Media Responsibility, the Thoughtful Technology Project, and org. (32:57)
- Konya's optimism: “I think the future of marketing is going to evolve to look a lot like just telling the truth to consumers.” (34:45)
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Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.
Hosted on Acast. See acast.com/privacy for more information.