Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects. Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs. On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life. For more free resources visit Sharran.com
https://www.sharran.com/podcast/
episode 14: The 3-Part Marketing Framework To Attract Your Clients On Auto-Pilot with Jessie Beaudoin
The best way to sell anything is to understand your audience, and our current technologies have created vast frameworks in which to do just that. However, there are right and wrong ways to do so, and many business owners either lose customers through abuse or miss out on attracting so many more. In this episode of Business School, Sharran talks with Jessie Beaudoin about how to utilize Google to understand human behavior, how to implement the A.R.T. approach, and the non-invasive way of collecting information so that your customers feel supported, not interrogated. Information may be abundant, but people are still rightfully deliberate with their time, so if you dedicate yourself to understanding them, they will return the favor.
“Inquiry type is a strong indicator of intent.”
- Jessie Beaudoin
In This Episode:
- What holds people back from tackling their ideas
- How to utilize Google trends to learn about human behavior
- How to implement the A.R.T. approach in the social media landscape
- Why you should pay attention to the specific way someone researches a topic
- The RIGHT way to collect information and build trust with potential customers
Connect with Jessie Beaudoin
Website
Connect with Sharran:
Website