The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more.

http://www.EcommerceInfluence.com

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267: THROWBACK: How The Top Ecommerce Brands Scale Up (And What You Can Learn From Them)


This week we're bringing you throwback that is all about the difference between brands that scale and those that don’t.

Kurt Elster interviewed me on the Unofficial Shopify Podcast and after re-listening to the episode, I wanted to share it with you. Kurt asks great questions and I outline my entire philosophy on growth.

In this episode, we talk about defining a growth strategy, scaling your advertising, and how to hire the team necessary to get to the next level. I also share what I’ve learned from working with some of the fastest-growing brands in the country.

Enjoy!

Episode Highlights
  • 4:30 How Austin has helped many brands scale from $500k to $1MM.
  • 7:00 Why it's so important to do almost every job in your business before turning it over to someone else.
  • 8:27 The big differences between the Shopify brands that scale up and those that don't.
  • 12:00 How to remove tasks from your plate so your business can scale.
  • 14:20 The core KPI's Austin uses to understand his client's scalability.
  • 15:56 Understanding what your net promoter score is and why it is so valuable to ecommerce brands.
  • 23:00 The point at which Austin regularly sees businesses die out and how you can overcome it.
  • 30:17 Everyone wants to scale their business but it does come with a few downsides.
  • 33:45 How PR has helped many ecommerce brands become successful.
  • 39:34 The questions you should be asking yourself to help you define your success.
Links and Resources:
  • Unofficial Shopify Podcast
  • Dean Jackson
  • @a_brawn on Twitter
  • Brand Growth Experts
  • Review or subscribe on iTunes


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 2020-09-01  43m