Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.Get your How I Built This merch at WonderyShop.com/HowIBuiltThis
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episode 272: Rad Power Bikes: Mike Radenbaugh
Growing up in rural Northern California, Mike Radenbaugh hated biking to high school—it was a 16 mile slog; hilly and tiring. So he scrounged up a battery and a motor, rigged them to an old mountain bike and began cycling to school without breaking a sweat. When Mike's neighbors starting asking him to motorize their bikes, Rad Power Bikes was born. He eventually designed an eye-catching e-bike with fat tires and a throttle that could push any pedaler to 20mph. Today, Rad Power Bikes is the largest e-bike brand in the U.S., and has barely been able to keep up with demand since the pandemic began.
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