Cars that Matter is all about cars that have captured people’s hearts. They are the special cars, and they come from every decade since the dawn of the Automotive Age. They might be from the Brass Era or today’s Battery Era. They have names like 911 or SL, Corvette or Countach, or simply M. All have fueled passion in the people who created them, owned them, raced them, or sometimes—with remorse—parted with them. From CurtCo Media. On Cars That Matter, we talk with designers, engineers, race-car drivers, market experts, historians, restorers and collectors about the brightest luminaries in the automotive universe. What connects our guests and our audience? Like ourselves, each has a love affair with the automobile. Or maybe many. For all of us, these cars are not merely brands, like toothpaste or a pair of tennis shoes. Each one bears a marque, with a crest or ornament atop its hood. And every one of them has a fascinating story to tell.
https://www.curtco.com/carsthatmatter
episode 30: 30 - Jay Beever, Embraer, and Designing Luxury Pt. 2
Jay and Robert get right into things by reviewing Jay's earliest memories of cars (1:05) and how his unique education led him to Ford (3:57). Then Robert pivots to discuss the fifteen years that Jay spent working for Ford Motor Company and how the company's ethos continues to set the bar for other companies (5:45), an ethos that Jay was excited to discover with Embraer (8:28).
After a short break, Robert asks Jay to detail his process for brining automotive interior design to private jets, first at Gulf Stream and then at Embraer (13:32). Then Jay explains how Embraer started the private jet design revolution by hiring BMW DesignWorks and the importance of cross-industry development even when it's all brought in-house (18:30). Finally, Robert asks Jay to detail some of this best designs that were never actually made (24:33) before concluding with some musings from Jay on the importance of employers giving employees more creative freedom to realize untapped potential (29:35).
Hear from the designers discussed in this episode!
Eddie Sotto of Sotto Studios on Cars That Matter
Freeman Thomas on Cars That Matter
Ian Cameron and Verena Kloos on Cars That Matter
Learn More: Embraer Aviation | Cars That Matter
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Hosted by: Robert Ross
Guest: Jay Beever
Produced and Edited by: Chris Porter
Sound Engineering by: Michael Kennedy
Theme Music By: Celleste and Eric Dick
A CurtCo Media Production
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