Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or Amazon Music Unlimited subscription.Get your How I Built This merch at WonderyShop.com/HowIBuiltThis
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episode 276: How I Built Resilience: Bert and John Jacobs of Life is Good
Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
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