Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.

https://podcast.bigpodcast.com/

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RED 165: 1000+ Patreon Supporters -- How To Do It


Why would somebody pay money for a product that's available for free? Rob Cesternino knows. His podcast, Rob Has A Podcast, has over 1000 "patrons" who donate money to him monthly, even though Rob Has A Podcast is free.

On this episode, Rob shares how you can do the same.

If you want a better relationship with your audience, listen up...

What You'll Learn:
  • Why reality television is better than game shows
  • How Rob accidentally got into podcasting (and his current business)
  • What to do when nobody wants you
  • Want to be on reality television? Rob shares his secrets...
  • How to stand out from the crowd
  • The way to win at reality television (and also in business)
  • Is Gary Vaynerchuk using these techniques? You better believe it!
  • How to get the attention of a television casting director (or a business prospect)
  • The value of researching a situation before jumping in
  • What happens when you don't "win"
  • Being an "overnight sensation" -- what it's like
  • The true value of connections in business
  • How long does "fame" last?
  • What happens to reality television contestants after their shows are over
  • Why you never near from most American Idol contestants (and a business lesson you can use to make sure this doesn't happen to you)
  • Are you getting lucky?
  • When you don't have anybody to talk to on your podcast...
  • Balancing a dayjob with a podcast and blogging career
  • The "good thing" that would have killed Rob's podcast
  • The "bad thing" that made Rob's podcast take off like gangbusters
  • Asking your podcast audience for money -- the successful approach that Rob used
  • An approach for Patreon that will also work with Kickstarter or other crowdfunding platforms
  • FINALLY! -- A good reason to use Periscope
  • The real value of video on Patreon and Kickstarter
  • If you want to be successful on Patreon (or Kickstarter), you better have this going for you...
  • How Rob's podcast beat Serial (and other NPR podcasts) to win a Podcast Award
  • Your first 10 (or 1000) podcast listeners -- how to get them
  • What your podcast audience is thinking when they first hear you
  • The wrong reason to start a podcast (and a way to make sure your podcast will never make money)
  • Three ways to make money with a podcast
  • How to keep your podcast audience happy
  • Finding a hole in the market (and filling it)
  • Why television shows (and other events) go so well with podcasting
Links To Things We Talk About:
  • Rob Has A Podcast
  • Post Show Recaps
  • Patreon
Has RED Podcast Helped You?

If you like RED Podcast, I'd appreciate you telling a friend (maybe even two). And if you really like RED, a review on iTunes would be great too.


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 July 28, 2015  38m