Today's buyer is more informed and more skeptical when it comes to buying. In this podcast, we'll discuss "Finding the Why in How Clients Buy" by using the latest studies in consumer behavior and neuromarketing to sell more effectively!
http://salesinfluence.libsyn.com/podcast
episode 161: Selling Using Case Studies
Selling a customer with use case studies makes closing a deal easier by showing how they'll get a good ROI.