Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.New episodes on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen 1-week early and to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial by visiting https://wondery.com/links/how-i-built-this now. Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.
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episode 289: McBride Sisters Wine (Part 2 of 2): Robin McBride and Andréa McBride John
After Robin McBride and Andréa McBride John made the extraordinary discovery that they were half-sisters, they formed a deep bond and discovered a mutual dream: to create a wine company that would demystify wine culture and attract a wider audience. In the mid-2000s, they staked their life savings on an importer's license and began selling New Zealand Sauvignon Blanc to high-end restaurants, eventually partnering with larger companies to test out their blends and learn more about the business. In 2016, they decided to take a leap and create their own collection. Today, their wine—including the signature brand Black Girl Magic—is on grocery shelves across the country, and the McBride Sisters Collection is one of the biggest Black-owned wine companies in the world.
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