On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in less time and with less stress. Discover the tools, winning systems and mindset you need to stop stressing about money and start building a fulfilling business to replace your income and more. For more info go to http://tomgaddis.com/
https://tomgaddis.com/
episode 37: Hook Point with Brendan Kane
In a world full of noise, how do you stand out? How do you spread your message in a world of a trillion others? It’s not easy, but it’s surprisingly simple. Brendan Kane, an innovation strategist and social media guru, has helped Fortune 500 companies and high-profile people make their mark in the world. Tom sat down with Brendan to discuss his keys to success, including the crucial anatomy of a hook point, why you need to always innovate to stay relevant, and how to cater your message to reach the widest audience possible.
“At its highest point, a hook point equals grabbing attention.”
- Brendan Kane
In This Episode:
- How to stand out in a world of 60 billion messages sent every day
- The KEY three pillars of grabbing and KEEPING attention
- Why a perfect hook can’t last forever
- The difference between what people WANT vs. NEED
- Why hooks need to cater to the largest possible audience
Connect with Brendan Kane:
Get Brendan’s books here:
https://hookpoint.com/the-book/ https://onemillionfollowers.com/
- Website: https://brendanjkane.com/
- LinkedIn: https://www.linkedin.com/in/brendanjkane/
- Facebook: https://www.facebook.com/BrendanJamesKane/
- Instagram: https://www.instagram.com/brendankane/
Connect with Tom Gaddis:
Join Tom’s program here: offlinesharks.com
- Website: https://tomgaddis.com/
- LinkedIn: linkedin.com/in/tomgaddis/
- Facebook: https://www.facebook.com/tomgbiz/
- Instagram: https://www.instagram.com/gaddistom/