The NOT REAL ART podcast celebrates creative culture and the artists who make it. NOT REAL ART is fresh, fun and inspiring. It contains material not suitable for pretentious art snobs. Guests include the world-class artists, designers and creatives who drive the $2T creative economy. NOT REAL ART is hosted by L.A. based art world insiders Man One and Sourdough who bring their devil-may-care attitude to discussing their mutual love — and hate — for the contemporary art world, creative culture, and everything in between. If you're an an arts professional or creative culture enthusiast, NOT REAL ART is for you!
https://notrealart.com
episode 47: No Shortcuts: Special Guest Kristin Juel, Founder of Juel Concepts
On today's episode of the Not Real Art Podcast, Sourdough is joined by Kristin Juel, who runs Juel Concepts, an artist management company for musicians with an exciting small roster of youngish indie musical artists including Hamish Anderson andRuby Velle & the Soulphonics. Kristin and Sourdough actually worked together for quite a few years a while back at Kaiser Permanente and have been friends for more than 15 years! They chat about their history together, life in brand management and the commitment it takes to make it in the creative world today. They discuss the tools of the trade, her team at Juel Concepts and just how exciting it is getting to work with people with as much talent as her current artist roster. Kristin has strived to build a family environment with her company and close knit team, and she unpacks the challenges and rewards she has faced in this pursuit. The conversation also covers networking, promotion and why it is so important to be able to articulate yourself when talking about your own art. For all this and a whole lot more, be sure to tune in! For more information about artists, links and resources from this episode, please visit https://notrealart.com/kristinjuel/
Key Points From This Episode:
- Where the Sourdough moniker comes from.
- The work Kristin and Scott did together from 2004 to 2013.
- Brand strategizing with musicians and Kristin's eclectic career.
- The long and hard path to a successful creative life.
- Working with Hamish Anderson.
- Finding the right people to partner with
- Kristin's amazing, global team.
- Is it the best time in history to be an artist?
- The intangibility of most of today's music world.
- Transparency, honest communication and real time feedback.
- Kristin's work process and the flow of her company.
- Musical prodigies, hard work and the balance between practice and talent.
- Networking, self-promotion and explaining your craft.
- Building a strong peer-group and support structure.
- And much more!