The NOT REAL ART podcast celebrates creative culture and the artists who make it. NOT REAL ART is fresh, fun and inspiring. It contains material not suitable for pretentious art snobs. Guests include the world-class artists, designers and creatives who drive the $2T creative economy. NOT REAL ART is hosted by L.A. based art world insiders Man One and Sourdough who bring their devil-may-care attitude to discussing their mutual love — and hate — for the contemporary art world, creative culture, and everything in between. If you're an an arts professional or creative culture enthusiast, NOT REAL ART is for you!
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episode 41: Scott Zimbler, Founder of Home Brew Digital Marketing Agency
Digital Marketing in the World of Film, With Scott Zimbler.
Today on Not Real Art we are joined by our friend, Scott Zimbler, founder of the Home Brew Agency here in LA. Scott works with some of the most creative people in the film industry and has designed digital advertising content for blockbusters such as The Lego Movie and Fantastic Beasts. We have a conversation about his employment history, including his time at Electronic Arts and Paramount Pictures, and we discuss how the design landscape has changed over the last few years. Scott tells us about being one of the early advocates of the Internet in the 90s, navigating the power struggle between game designers and marketers and why he believes marketing is in his DNA. In talking about his company, Scott reveals a profound commitment to art and authenticity and establishing a healthy home-work balance for his employees. He shares about the importance of trust, instituting sabbatical programs and building into the career development of his staff members. Tune in today to find out more about Scott and his industry-leading business! For more information about artists, links and resources from this episode, please visit https://notrealart.com/home-brew-digital-agency-founder-scott-zimbler-co-hosts-nra-podcast/
Key Points From This Episode:
- Why Scott decided to start his own company
- His frustrations with working for advertising agencies
- What makes Home Brew Digital Agency unique
- How he introduced digital marketing to some of the big names
- His big break with Titanic!
- What he did for Electronic Arts
- The necessity of social media marketing
- How CPG companies teach you the value of a strategic approach
- Why marketing is harder than ever
- The importance of having a strong account team
- A few of their runaway success campaigns
- Being an employee-friendly company
- How Scott views his role in the company
- Who their biggest competitors are
- How design has evolved over the last few years
- The importance of investing in employee career development